Boring Oat Milk

Boring Oat Milk has redefined the plant-based milk category in New Zealand as one of the countries fastest growing FMCG brands.

As Boring’s ongoing digital partner, General Studios was tasked with creating a distinctive yet suitably “boring” digital presence to launch the brand and grow direct-to-consumer revenue via subscriptions online. A wholesale portal has also been created for trade partners to easily purchase and automate their oat milk orders while reducing administrative burden for Boring’s internal team.