Karma Drinks

Karma Drinks is on a mission to become the World’s most ethical soft drink company. With the company’s UK expansion in mind, they approached General Studios to help consolidate their various brands under one umbrella, unifying the look and feel under a new design system and an award-winning website.

In addition to bringing their vibrant suite of products alive online, the new website empowered the Karma team the ability to tell compelling and interactive stories around both the products, transparency around the supply chain, and the social impact of the Karma Cola foundation and their various initiatives.